Daniel Raffel says that when he started work on the app that eventually became the how-to platform Snapguide, people advised him to make a “food guide” app (he has worked as a chef so might naturally gravitate to that vertical). He resisted, possibly because he had a bigger ambition in mind: “My goal is to inspire people to make things that they might otherwise buy,” he told me in a conversation earlier this week. In an online/offline world filled with lots of ways to consume just about anything you want, wherever and whenever you want, Snapguide is one of those places that runs counter to that, and its flavor of DIY — delivered via a series of mobile-friendly, photographic and video-led how-to guides covering everything including crafts, makeup, cars, and — yes — food, is growing.

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