Earlier this year, VEVO unveiled a huge new redesign, adding continusous playback and social features designed to get more people engaged when watching its music videos. And while it made that experience available on its website and on its Xbox Live app, there was one device clearly missing — the iPad. Well, it just released an updated version of its iPad app, making a lot of the same features available, as well as a few more that have not yet made it to other platforms.
I got a chance to get a walkthrough of the app from VEVO SVP of Product Michael Cerda in the company’s brand-new San Francisco development office today — more on that later — and the thing is pretty slick. The first thing that you’ll notice when you open the app is a rotating carousel of featured artists that, when clicked, brings you directly to videos by those artists.