Tag Archives: personality

Sensegon Plans To Improve Ad Targeting Based On Your Personality

sensegonAd tech companies are trying get better at demographic targeting, especially on mobile, but a startup called Sensegon aims to go a step further — targeting ads based on audience members’ personalities.

To illustrate the concept, CEO Omer Efrat talks about going to a car dealership with his co-founder and CTO Tal Yaari. Efrat was more interested in engine power, while Yaari was more interested in gas consumption and safety. The salesman, Efrat says, knew intuitively to direct his pitch differently towards the two men. That’s the kind of intuition that Sensegon is supposed to replicate.
TechCrunch

Sony Xperia Ion review: an Android handset with a split personality

DNP DNP Sony Xperia Ion review

They say absence makes the heart grow fonder. But that adage, such a truism when applied to interpersonal relationships, doesn’t quite carry the same weight when extended to the intimacy between expectant geek and promised hardware. So here we are, six months later: CES has long passed, the One X and Galaxy S III have been revealed, and the Android landscape is now decidedly governed by Ice Cream Sandwich. A veritable eternity has passed since Sony first introduced the AT&T-bound Xperia Ion, its LTE flagship for the US market, muting much of the initial buzz surrounding the handset. So, why choose now to bow a smartphone that’s already been outshone by more recent and robust contenders? Perhaps it’s simply a case of better late than never. But surely after all of that time, both parties could’ve managed to ship it with Android 4.0 and not the dated 2.3.7 build of Gingerbread that we get instead.

The Ion’s aging OS and 1.5GHz dual-core Snapdragon S3 CPU may be a nod to mobile’s past, but the rest of its internals paint a more forward-thinking picture. This 4.6-inch Sony-bred device boasts a 1280 x 720 HD Reality display, 720p webcam / 12-megapixel rear camera with Exmor R sensor, PlayStation Certification, 16GB of storage plus 1GB RAM, a 1,900mAh battery and NFC. For that spec mix, you’d expect the Ion’s on contract cost to double up on the Benjamins, but instead it’s been priced to sell at an attractive $ 99 — much like the Lumia 900. Will that retail positioning hurt or help its prospects? Can the Ion effectively straddle two worlds, carving out an identity for itself and attracting a defined market segment? Or will this hodgepodge of internals prove too inconsistent for any demographic, save, perhaps, bargain hunters? Find the answers to those questions and more below.

Continue reading Sony Xperia Ion review: an Android handset with a split personality

Sony Xperia Ion review: an Android handset with a split personality originally appeared on Engadget on Sun, 24 Jun 2012 09:30:00 EDT. Please see our terms for use of feeds.

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Engadget

Woofound’s Social Events App Matches People To Places Based On Personality

sliderWoofound, a Maryland-based startup aiming to match your personality to things you want to do, is today launching its iOS application nationwide. The app turns rating activities, places and restaurants into a simple, visual game in order to serve up highly personalized recommendations. You rate things by tapping or clicking “Me” or “Not Me” on the items suggested – it feels something like a “Hot or Not” for your interests, in fact.

In addition to today’s launch, the company is also announcing it has now raised over $ 1 million in funding, from private investors and angel sources.
TechCrunch

Psychologists Use Social Networking Behaviour to Predict Personality Type

The ability to automatically determine personality type could change the way social networks target services to users

One of the foundations of modern psychology is that human personality can be described in terms of five different forms of behaviour. These are:







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Privacy brouhaha reveals Google’s split personality

Latest Google Internet controversy highlights conflict between privacy protection and advertising demands.
[Read more]
CNET News

Privacy bouhaha reveals Google’s split personality

Latest Google Internet controversy highlights conflict between privacy protection and advertising demands.
[Read more]
CNET News

iOstand for iPad and Android tablets has a magnetic personality

The start-up iOmounts has sold out of its first shipment of iOstands, a nifty pedestal accessory for tablets and smartphones.
CNET News