It’s tough to find truly stellar mobile apps, no matter what platform you’re running, and that’s even truer when delving into categories. Apple has made a gesture towards giving more titles their moment in the sun through a low-key update to the App Store in iTunes and on iOS 6 devices. Jump to at least some categories, such as games or education, and you’ll get the same carousels, banners and other promotions that would normally be reserved for the main portal. The shift is a simple one, but it theoretically helps App Store shoppers go beyond the surface — and developers to reap the rewards.
Tag Archives: niche
Google+ is hitting a major milestone this week. Google’s fledgling social networking has hit its first birthday.
YouTube’s come quite a long way from its roots as a repository for random videos from the public. It’s gone from “Chocolate Rain” and the Tron guy to streaming Disney classics and now creating original, quality content. The New Yorker spoke extensively with YouTube’s Global Head of Content Robert Kyncl about the site’s future plans, and YouTube’s got its sights set on grabbing a big slice of TV’s $ 300 billion pie. Kyncl thinks the future of TV is in niche content, and YouTube’s original channels are just the vehicle to deliver it direct to your digital door. The site is commissioning people and companies to create the channels (as opposed to individual shows or pieces of content) which gives the creators freedom to program their channels as they see fit — all YouTube asks is that they provide a certain number of hours of programming per week. This production model is apparently pretty attractive to content producers, given the talent that’s on board and the amount of content that’ll be rolling out over the next six months.
The idea is that all the original content will get people watching YouTube for longer periods of time, and in turn grant more opportunities to reap ad revenue. Of course, these specialized channels don’t provide the wide advertising reach of traditional television, but they do allow advertisers to target very specific audiences with focused ads. That presumably provides them with better bang for their buck. Time will tell if YouTube’s new plan will win the war against traditional television and web TV (including Kyncl’s former employer Netflix), but free, quality on-demand content certainly sounds good to us. Get a fuller accounting of Kyncl’s vision at the source below, and feel free to sound off in the comments if you’re picking up what he’s putting down.