Facebook is worth a lot of money, somewhere in the region of $ 100 billion, depending on who you ask. But how much are you worth to Facebook?
Tag Archives: Facebook
The Only Way Facebook Can Justify Its Valuation
“It would be really interesting if Facebook launched a credit card. In fact, it would be terrifying.”
Farhad Manjoo has pointed out that for Facebook to maintain its share price, it needs to figure out how to increase its revenue by a factor of ten. Going from $ 5 per user per year in advertising revenue to $ 50 per user per year is about as likely as Facebook going from 1 billion users to 10 billion, which I suppose is the other way the company could increase revenue proportionally, even if it requires an alternate Earth’s worth of additional human beings.
Facebook raises stock offering, shoots for $18.5B with IPO
Facebook is working to increase the size of its IPO by 85 million shares, an increase could lift the company’s upcoming offering to about $ 18.5 billion.
Computerworld News
Half of Americans call Facebook a fad
Zeus variant tricks Facebook users into exposing card data
A new variant of the Zeus trojan tricks users into exposing their debit card details by displaying rogue offers when they visit Facebook, Gmail, Yahoo and Hotmail, according to researchers from security firm Trusteer.
Computerworld News
Facebook Files New S-1, Pricing $34-38 Per Share, Raising $14.7B
Facebook has filed a new S-1, and it contains more details on the IPO.
It will offer underwriters the right to purchase up to an additional 50,612,302 shares of Class A common stock to cover over-allotments. Facebook anticipates that the initial public offering price will be between $ 34.00 and $ 38.00 per share.
Facebook Tests the Waters With Paid Perks
CNET reports that Facebook has experimented lately with a small group of users by offering people the chance to promote their own account status messages the old-fashioned way: by paying for them. The author of the linked article asks whether it’s inevitable that “Facebook will have to start dinging users in earnest,” post-IPO. Facebook still says “It’s free and always will be,” but that doesn’t rule out paying for additional features — that’s certainly a model that many game makers had adopted.
Read more of this story at Slashdot.
Dear new Yahoo CEO: End the Facebook patent lawsuit
commentary In order to save Yahoo from total destruction, new CEO Ross Levinsohn needs to end the Facebook patent lawsuit as quickly as possible.
[Read more]
CNET News
Why Facebook may soon cost you money
Now that Facebook has conducted a small test of charging users to promote their status updates, isn’t it inevitable that, as a public company, Facebook will have to start dinging users in earnest?
[Read more]
CNET News
Bing takes Twitter and Facebook but leaves the G+
Mobile – Facebook And Google Can’t Live With It And They Can’t Live Without It
This week Facebook did a virtually unprecedented thing. In the middle of its IPO roadshow it modified its S1 filing in reaction to questions it had been being asked by analysts. The modification I refer to stated that Facebook wanted to acknowledge a trend; that trend is the declining ARPU (average revenue per user) being seen in its current quarter. This trend is being driven, Facebook said, by the growth in its usage on mobile platforms and its inability to monetize those platforms in the same way, or at the same rate, as its desktop/laptop offerings.
The previous iterations of the S1 had all contained the possibility of this trend. Even the likelihood of it. But the actuality of the trend was noted here for the first time in the S1.
TechCrunch
Facebook Co-founder preps for IPO by renouncing US citizenship
As Facebook’s Initial Public Offering inches closer and closer, co-founder Eduardo Saverin has renounced his US citizenship for tax purposes. What this will do for him is cut down significantly on the cash he’ll have to pay in to the USA once his end of the IPO money comes in. As Facebook rakes in what
Facebook Instagram deal faces 6 month hold
This week it seems that Facebook doesn’t quite have full ownership of the photo taking and editing app Instagram – not yet, anyway. Before its $ 1 billion dollar deal can go through, the Financial Times reports an FTC regulatory probe must be completed – until then there will be a delay. The Federal Trade Commission
Facebook talks mobile as IPO skeptics spread
Facebook‘s IPO may be the deal everyone in tech is talking about, but big-name investors are growing increasingly cautious over whether the site’s valuation is deserved, insiders claim. Founder and CEO Mark Zuckerberg has stepped up to reassure traders at the Facebook IPO roadshow that mobile is a focus moving forward, claiming the social site
Facebook CEO Mark Zuckerberg says mobile apps the top focus, we say it’s about time
Facebook has been making a lot of promises during a tour to drum up interest in its ever-nearing IPO, but the one gadget-heads have been wanting to hear the most, a commitment to its mobile apps, has been elusive — until now. Everyone’s favorite hooded CEO, Mark Zuckerberg, is telling investors in his home ‘burg of the San Francisco Bay that mobile is front and center in his company’s plans. We’re hoping that means new app features, although Zuck is likely referring to money-making as well: shareholders are jittery knowing that Facebook makes most of its money on web ads that it’s not running on smartphones and tablets. Paid titles in App Center will go a long way towards scratching that itch, mind you. As for us, we’ll just be happy if Facebook takes less than a year and a half to produce a major tablet app.
Facebook CEO Mark Zuckerberg says mobile apps the top focus, we say it’s about time originally appeared on Engadget on Sat, 12 May 2012 03:37:00 EDT. Please see our terms for use of feeds.
Americans Now Spend More Time On Facebook Mobile Than Its Website
All those minutes reading your news feed in bed, messaging friends over lunch, and browsing photos on the bus really add up. Time spent on Facebook’s mobile site and apps per month (441 minutes) has finally surpassed usage of its classic website (391 minutes) — for Americans who do use Facebook on the go according to the latest report from comScore. And that’s actually a big problem for the social network.
Facebook usually shows four to seven ads per page on its website, but only a few ads per day in its mobile news feed. That means it makes a lot less money when you visit from your little devices. In fact, yesterday Facebook had to warn potential investors for upcoming initial public offering of stock that the more people who access it from mobile instead of the web, the worse its business is doing.
TechCrunch
Facebook proposes more changes to privacy policy
Facebook said on Friday that it intends to make further changes to its privacy policy in order to respond to an audit by the Irish government, but privacy advocates saw the move as an inadequate attempt to quell privacy concerns prior to Facebook's planned initial public offering.
Computerworld News
Facebook Co-Founder Saverin Gives Up U.S. Citizenship Before IPO
parallel_prankster writes “Bloomberg reports that Eduardo Saverin, the billionaire co- founder of Facebook, has renounced his U.S. citizenship before an initial public offering that values the social network at as much as $ 96 billion, a move that may reduce his tax bill. From the article: ‘Facebook plans to raise as much as $ 11.8 billion through the IPO, the biggest in history for an Internet company. Saverin’s stake is about 4 percent, according to the website Who Owns Facebook. At the high end of the IPO valuation, that would be worth about $ 3.84 billion. Saverin, 30, joins a growing number of people giving up U.S. citizenship, a move that can trim their tax liabilities in that country. Saverin won’t escape all U.S. taxes. Americans who give up their citizenship owe what is effectively an exit tax on the capital gains from their stock holdings, even if they don’t sell the shares, said Reuven S. Avi-Yonah, director of the international tax program at the University of Michigan’s law school. For tax purposes, the IRS treats the stock as if it has been sold.’”
Read more of this story at Slashdot.
Facebook co-founder renounces citizenship ahead of IPO
Facebook IPO’s elephant in the room — mobile
While Facebook executives talk to the country’s top investors about its 900 million users and its powerful global reach, analysts say they need to explain how they’re going to fix one glaring problem — mobile.
Computerworld News
Connected Moms: Nielsen Says 54% Own Smartphones; 75% Use Facebook; 5M Visit Pinterest Monthly
Nielsen has been running some research into different demographics and their impact in the digital world, and their latest — quite possibly as a hat-tip to Mother’s Day this weekend — is a look at U.S. moms, a group that you might have assumed would be technical luddites, but actually are holding their own very well, thankyouverymuch.
It turns out that mothers are above average smartphone users, big fans of Facebook and Pinterest, and that the concept of a “mommy blogger” is actually a reality. The results also show that they are some of the most engaged consumers online.
How Much Is a Facebook Fan Really Worth?
Facebook still has plenty to prove to its biggest customers after it goes public next week.
Facebook yesterday amended its IPO documents to underscore to investors the business risks of its rapidly rising use on mobile devices, where it brings in no meaningful advertising dollars.
California moves to stop employers demanding Facebook passwords
The California assembly passed a bill on Thursday that prevents employers from demanding job applicants' passwords for accounts on Facebook or other social networking sites.
Computerworld News
Facebook Instagram deal faces FTC delay
Facebook’s $ 1bn acquisition of camera app Instagram could be delayed, insiders have suggested, with the US government investigation into the deal potentially causing the social network to miss its Q2 2012 deadline. Although a Federal Trade Commission (FTC) probe into any deal of this size is standard, two people familiar with the investigation tell the Financial Times that
Bing reborn: New UI, Facebook and Google+ integration, more
Microsoft has launched a new version of its Bing search engine, giving it a Windows 8-style UI refresh and integrating social networks so that searchers can factor in the opinions of their friends. ”Research tells us that 90% of people consult with a friend or expert before making a decision” Microsoft said of the Bing changes.
Bing deepens Facebook integration, connecting searchers with friends
The latest Bing update includes a separate search results column that surfaces Facebook friends who can guide their buddies with specific queries.
[Read more]
CNET News
Hoodie Gate: Facebook CEO’s attire a sign of ‘immaturity’?
Of all the things discussed and analyzed surrounding Facebook’s upcoming initial public offering, perhaps the most surprising — or just plain funniest — is co-founder Mark Zuckerberg’s hoodie.
Computerworld News
Facebook Announces App Center
An anonymous reader writes “Facebook today announced the App Center. Whether you’re a Facebook user or a third-party developer, think of it like the Apple App Store or the Google Play store, but for Facebook. That’s right: while in-app purchases have existed for a while, Facebook will now give developers the option to offer paid apps (users will pay a flat fee to use an app on facebook.com).”
Read more of this story at Slashdot.
Facebook Granted About $796 Million In Restricted Stock To Employees This Month
More Facebook riches all around! The company granted about $ 796 million in restricted stock units to employees less than a week ago, according to an amended IPO filing.
These are ”employee refresher grants,” or new grants for employees. They don’t replace existing ones. These restricted stock units, or RSUs, could be worth anywhere from $ 707 million to $ 884 million based on Facebook’s expected $ 28 to 35 price range per share. Of course, if people hold on for longer and the stock pops by the time their lock-up period finishes, these shares could be worth a great deal more.
TechCrunch
Study: Facebook relies on good design to retain users
What is Facebook's secret to keeping the world's largest user base content? Sticking to well-proven software design principles, one study has concluded.
Computerworld News
Could you get fired for a Facebook ‘like’?
A judge rules that Facebook ‘likes’ are not protected speech. Does this mean you should be a little more careful about what you admit to liking?
[Read more]
CNET News
Missouri High School Principal Resigns After Posing As Student On Facebook
longacre writes “Suzy Harriston wanted to be friends on Facebook. The profile said she was from Clayton [Missouri] and had more than 300 friends, many of them from Clayton High School. No one seemed to question who Harriston was. That is, until the night of April 5, when a 2011 grad and former Clayton quarterback posted a public accusation. ‘”Whoever is friends with Suzy Harriston on Facebook needs to drop them. It is the Clayton Principal,” wrote Chase Haslett.’ Suzy Harriston quickly disappeared from Facebook, and Louise Losos, the principal, subsequently took a leave of absence, and then resigned.”
Read more of this story at Slashdot.
Facebook Says Today’s Comment Limitations Are Due To Spam Filter, Not Censorship
An automated Facebook spam filter, not purposeful censorship, is to blame for startup enthusiast Robert Scoble and some other commenters getting blocked, according to a company spokesperson.
Users attempting to comment on blog posts have recently been prevented from doing so, with warning text from the company saying that “this comment can’t be posted” because it is “irrelevant or inappropriate.” We’ve heard back from Facebook, and here’s what it says has been going on.
TechCrunch
Is This Censorship? Facebook Stops Users From Posting ‘Irrelevant Or Inappropriate’ Comments
Developing. Today was just another Saturday morning in blog land when Robert Scoble, the well-known tech startup enthusiast, went to post a comment on a Facebook post written by Carnegie Mellon student (and TechCrunch commenter extraordinaire) Max Woolf about the nature of today’s tech blogging scene. Scoble’s comment itself was pretty par-for-the-course — generally agreeing with Woolf’s sentiments and adding in his own two cents.
But when Scoble went to click post, he received an odd error message:
TechCrunch
Facebook IPO won’t be derailed, analysts say
As the expected date of Facebook’s long-awaited initial public offering nears, analysts and investors are taking a last, close look at the financial, legal and other details that could help or hurt what could be the biggest IPO in tech history.
Computerworld News
If Facebook Could Enter China, Here Are Some Of The Hurdles
Mark Zuckerberg’s visit to China back in December 2011 created a storm of speculation on whether Facebook was preparing for a full scale entry into the most populous country in the world. Photos of Zuckerberg visiting Sina’s headquarters in Beijing, leaked by a Sina employee and reports of him meeting with other major Chinese Internet companies such as Baidu and Alibaba have further fueled rumors that Facebook is looking for a local partner to facilitate its China entry.
Putting aside the rumors and speculation, there is little doubt that Facebook is looking for a way to enter the China market and the real questions lie not in the “if,” but rather the “how,” “when” and whether Facebook will be able to make a success of their China market entry when countless other western Internet juggernauts have bruised and battered themselves against the Great firewall of China.
TechCrunch
Five Hints on Our Facebook Future
Based on its pre-IPO video, expect more ads, changes to its mobile offerings, and a world where all software links to Facebook.
As Facebook heads for an expected $ 100 billion debut on the stock market two weeks from today, many users of the site may be wondering what this means for their experience of the social network. The 30-minute “retail road show” video made public by Facebook yesterday to tempt investors gives some clues. Here are five of them.
Grief in the Time of Facebook
Facebook Likes Just Got Cray Cray
In light of its impending multi-billion-dollar IPO, its user base of 900 million and its increasingly sprawling design and user experience, some people have come to believe that Facebook has gone crazy. Excuse me, “cray cray.”
What’s more, even though it’s only two-odd years old, Facebook’s “Like” button is now ubiquitous on the Webs. But with how quickly these young people are picking up new technology these days, let’s be honest, “Liking” things is for old people. Everyone else has moved on.
That’s why Ben Schaechter, Sam Grossberg, and Paul Kompfner have coded up a new Chrome extension, which went live this evening, called CrayBook. (Check it out in the Chrome Web Store here.)
TechCrunch
Facebook Buys Location-Based Discovery App Glancee
The day in tweaks: Facebook, Twitter, and Google
Mouse-hover behaviors on Twitter, status updates on Facebook Messenger, and a whole mess of tweaks over at Google Search.
[Read more]
CNET News
Less than half of Facebook, Google users understand sites’ privacy policies
Most users of Facebook and Google had fundamental gaps in understanding, even after reading privacy policies, about how the websites handled their information and how other Web users could discover it, according to a study released by the digital branding firm Siegel+Gale.
Computerworld News
Stats: Facebook Made $9.51 in Ad Revenue Per User Last Year In The U.S. and Canada
Even though Facebook’s IPO roadshow video was a mostly touchy-feely affair with videos of friends have coffee and babies blowing out candles, there were some new stats tucked away in it.
For the first time, the company gave a look at how it monetizes on a per user basis in different parts the world. There was one chart of most interest.
It shows that Facebook made about $ 9.51 in advertising revenue per user in the U.S. and Canada. Europe was about half that much with $ 4.86 in ad revenue per user. Asia and the rest of the world follow that at $ 1.79 and $ 1.42 per user. What this shows is the revenue trajectory that other more economically developed markets like Western Europe and Japan could get to if Facebook successfully grows there or convinces more regional brand advertisers to come on board.
TechCrunch
How A Private Data Market Could Ruin Facebook
The growing interest in a market for personal data that shares profits with the individuals who own the data could change the business landscape for companies like Facebook
To justify its sky-high valuation, Facebook will have to increase its profit per user at rates that seem unlikely, even by the most generous predictions. Last year, we looked at just how unlikely this is.
Facebook roadshow starts Monday; IPO on May 18?
Facebook officials continue to decline to respond to speculation on when the social networking company will pull the trigger on its highly-anticipated initial public offering
Computerworld News
Does Facebook have designs on its own chip?
Facebook, a chip designer? Never! Well, don’t be too quick to pooh-pooh the idea. Facebook, after all, is a Silicon Valley company.
[Read more]
CNET News
Facebook Sends 1.1 Billion Hits To 3rd-Party Mobile Apps Per Month, Most Of Top 10 Grossers Integrate It
Facebook helps mobile apps monetize with payments today, so it can monetize their data with ads tomorrow. Facebook has just announced it drove 160 million visitors and 1.1 billion visits to third-party apps last month, up from 60 million visitors and 320 million visits in February. Now seven of the top 10 grossing iOS apps and six of the top Android apps integrate it to power social.
The fundamental misunderstanding of Facebook’s mobile prospects is that it’s trying to compete with iOS and Android for in-app payment revenue via HTML5. It’s not. That revenue is a nice bonus, but what Facebook really wants is their content. By showing that it can drive traffic to mobile apps, devs will keep integrating Facebook and sending it news feed stories that the social network can monetize the consumption of through ads.
TechCrunch
With $ 450K behind it in funding, Israeli-based 

Facebook Says It’s Filtering Comments For Spam, Not Censoring Them
bhagwad writes “Apparently Robert Scoble tried to post a long comment on Facebook only to have a message pop up saying ‘This comment seems irrelevant or inappropriate and can’t be posted. To avoid having your comments blocked, please make sure they contribute to the post in a positive way.’ If true, this is huge. For one the self-moderating system of comments has always been the rule so far. And with countries like India rooting for the pre-screening of content and comments, is Facebook thinking of caving into these demands?” Facebook says there’s a more innocuous explanation: namely, that the comment triggered a spam filter.
Read more of this story at Slashdot.
Slashdot