Today, YouTube announced that it has hit a billion monthly users, which is an extremely insane metric. We know that YouTube is the go-to place for silly, interesting and important videos, but these numbers are something that even TV networks dream of. The great part for YouTube is that this means that online video ad-spend will go up, since the eyeballs appear to be ready, willing and able. It’s not only advertisers that are rushing YouTube, budding music artists are heading there too, and making a career from the attention that they get. Fueling this insane growth is the availability of YouTube on all devices, plus a growing interest from “Generation C,” which happens to love to curate. That content curation means that people are sitting in front of their device and watching video after video with genres that range from politics to cartoons. Here’s what YouTube had to say about the milestone: In the last eight years you’ve come to YouTube to watch, share and fall in love with videos from all over the world. Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube. And today, we’re announcing a new milestone: YouTube now has more than a billion unique users every single month. Content creation is getting easier now, with every mobile device able to upload videos in minutes. Even YouTube caught on to this and launched a stripped down version of its app called Capture, that lets anyone grab video and upload it with two taps. To give the news some more color, YouTube broke the numbers down a bit: What does a billion people tuning into YouTube look like? – Nearly one out of every two people on the Internet visits YouTube. – Our monthly viewership is the equivalent of roughly ten Super Bowl audiences. – If YouTube were a country, we’d be the third largest in the world after China and India. – PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style! These numbers, along with the adoption of YouTube by seemingly every generation, means that Google’s gut feeling on acquiring them was right. $ 1.65 billion certainly feels like a steal,
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Tag Archives: bowl
YouTube Announces That It Has Hit One Billion Monthly Users, Which Is Roughly Ten Super Bowl Audiences
How To Sneak Into the Super Bowl With Social Engineering
danielkennedy74 links to an instructive story captured on video introduced with these words: “Sneaking in near press/employee access points without going thru them, zigzagging through corridors, and once carrying a box so someone opens a door for them, two jokers from Savannah State University social engineer their way into Super Bowl XLVII for the most part simply by looking like they belong.” USA Today has a slightly longer article.
Read more of this story at Slashdot.
‘SNL’ shows why a Super Bowl blackout is a bad thing
Here’s a lesson as to why you should never let your electrical relay device spoil your big day, courtesy of “Saturday Night Live.” [Read more]
CNET News
Super Bowl XLVII set live stream viewing records
We mentioned earlier this week that Internet usage during the Super Bowl last weekend dropped 15% as people turned off the computer and tuned into the game. However, for millions of viewers all around the world the only way they could watch the Super Bowl was to stream the game online. The game streamed via
How Energy Pros See the Super Bowl
Was the power failure during the Super Bowl a reflection of the aging grid infrastructure? Probably not, but it didn’t stop people close to energy to search for deeper meaning.
Somehow a media and sporting event turned into an energy event. The power outage during last night’s Super Bowl brought out a wide range of opinions and reactions, often revealing the person’s point of view on energy.
AT&T experiences record mobile traffic usage during the Super Bowl
The power outage during the Super Bowl was a good thing for both AT&T and the 49ers, it would seem, with the carrier experiencing the highest-ever mobile traffic usage figures in-stadium. A total of 78GB of data was used within the Superdome during the half-time show, an 80-percent increase over 2012. The number jumps to
Internet usage in US dropped 15% during Super Bowl
Super Bowl 2013 ads: Samsung, Best Buy, BlackBerry and… Zombies
So, catch the big game on the, er, internet? Or, if you took our advice and used more traditional hardware, you may have caught Seth Rogen and Paul Rudd trying to outdo each other to become Samsung’s “Next Big Thing” promoters (only to be trumped by LeBron James), or a BlackBerry Z10 user turning a tanker truck into rubber duckies. Other tech ads included Best Buy’s “Ask Amy” with Amy Poehler in full-on adorkable mode, Sony’s cinematic PlayStation God of War teaser and a pair of skeevy / cleverish Godaddy ads. We also got a sneak peak at the trailers for Iron Man 3 and Zombie apocalypse / Brad Pitt starrer World War Z. Finally, Star Trek: Into Darkness launched another teaser, which notably featured the debut of the Apple Store’s “AppStore.com” short link. All-in-all, pretty weak sauce compared to last year, in our opinion — but you can decide for yourself after the break.
Filed under: Home Entertainment, Samsung, Sony, RIM
Twitter tops in Super Bowl commercial mentions
Twitter was mentioned in about half of the national television commercials that aired on last night’s Super Bowl, according to one report. [Read more]
CNET News
Twitter users spawn 24.1 million Super Bowl game tweets
The Super Bowl offered a great script for a blowout evening of tweeting, with a peak of 231,500 tweets-per-second during the power outage. [Read more]
CNET News
How Oreo created the tweet that won the Super Bowl
With the Superdome in New Orleans in near-darkness, the cookie giant sent out a tweet that proved the power of mastering social media. [Read more]
CNET News
BlackBerry Super Bowl ad shows the few things a Z10 can’t do (video)
BlackBerry vowed to pull out all the stops to get BlackBerry 10 noticed — and the company certainly isn’t holding back with its promised Super Bowl spot. The ad claims that it’s easier to show what the Z10 can’t do in 30 seconds than what it can, and goes to extremes that include setting a man on fire and giving him elephant legs. We do still get a glance (or rather, Peek) at the phone itself, thankfully. Does the commercial make us want to drop everything for a Z10? Not necessarily, but we’ll likely remember what we saw. Check the clip for yourself after the break.
Filed under: Cellphones, Mobile, RIM
Super Bowl play stopped for 34 minutes as Superdome lost power
An outside power feed coming to the stadium got disrupted according to NFL officials, said CBS’s announcer on the sidelines Steve Tasker. [Read more]
CNET News
Ravens Fans Are 14% More Likely To Fumble Their Smartphones During The Super Bowl Than 49ers Fans
Superbowl Sunday is right around the corner, and the anticipation is palpable. I can’t speak for Baltimore, but on my recent trip to San Francisco, I realized I had never seen such a large congregation of people all wearing a single team’s merchandise.
But all the excitement of the big game, combined with quite a bit of alcohol, actually makes for a relatively dangerous situation for your phone.
TechCrunch
Amy Poehler tries to seduce Best Buy boys in Super Bowl
The “Parks and Recreation” star tries to make women feel so much more comfortable buying gadgets at Best Buy. Naturally, sex is her method. [Read more]
CNET News
How the Super Bowl Will Reach US Submarines
Velcroman1 writes “Ever wonder how troops serving abroad in remote locations and even underwater might get to watch the Super Bowl? The very same highly advanced technology used to pass classified drone video feeds will be deployed this Sunday to ensure U.S. troops can see the Super Bowl — – no matter how far away from home they are. The broadcast is the result of a unique media, government and technology partnership with the American Forces Radio and Television Service, Raytheon and the U.S. Air Force. The Global Broadcast Service (GBS) may be normally used to disseminate video, images and other data, but major sporting events have been broadcast over it as well. The system will be ‘as small as a laptop, and [equipment] the size of a shoebox and umbrella’ yet ‘in other places will be projected onto large screens in hangers’ like aircraft carriers out at sea, explained Raytheon Intelligence and Information Systems’ chief innovation officer Mark Bigham.”
Read more of this story at Slashdot.
Super Bowl XLVII: Tonight the Ravens’ playbook is an iPad
The Baltimore Ravens have launched themselves into the future with a massive chop-down of the traditional binder full of plays for this Super Bowl Sunday, relying instead on the Apple iPad and the Gameplan mobile playbook environment. While this isn’t the first time an NFL team has adopted the iPad specifically as their new locker
What the E*Trade baby will be doing during the Super Bowl
Online financial services company E*Trade is another that has released its Super Bowl ad early. Yes, of course it features the tot. [Read more]
CNET News
How can Amy Poehler help Best Buy during the Super Bowl?
Best Buy will air one spot featuring the “Parks and Recreation” star during the game. Will it do any good? [Read more]
CNET News
Wolfram Alpha Number-Crunches the Super Bowl
Nerval’s Lobster writes “Whatever your actual feelings about football and this weekend’s Super Bowl, you have to admire Wolfram Alpha’s willingness to crunch any dataset and see what it can find. The self-billed ‘computational knowledge engine’ has analyzed the historical data for both teams involved in this Sunday’s Super Bowl XLVII. Its conclusion? The San Francisco 49ers and Baltimore Ravens are ‘annoyingly similar’ when it comes to numbers, although some players stand out as potential game changers — if the math plays out right.”
Read more of this story at Slashdot.
Ads, Odds, Nate Silver Predictions And Every Other Tech Angle You Need For Super Bowl XLVII
Millions of people across the U.S. are preparing their jerseys, face paint and horrific nachos. Yes, football fans rejoice, the big game finally kicks off tomorrow in New Orleans — that is, Super Bowl XLVII, between the Baltimore Ravens and the San Franciso 49ers. The Super Bowl is always one of the biggest media events per year, and our inboxes have been flooded with “OMG this is going to be the most social Super Bowl EVAR” emails for weeks now.
It’s going to be a close, hard-fought game between two teams that most people will probably know nothing about until kickoff. But because the Super Bowl has become such a spectacle, there are tons of things to pay attention to on the Web and on social media, while stuffing your face with fried food and trying to watch the game while asking your friends what happened on the last play.
Facebook Data Shows Which Super Bowl Team Wins on Popularity
Drawing on millions NFL team page “likes,” Facebook reveals every county’s favorite Super Bowl team
Thirty-five million U.S. Facebook users have “liked” the page of at least one of the NFL’s 32 teams. Combine that with location data and you’ve got, as Facebook says, “one of the most comprehensive samples of sports fanship ever collected.”
Building better Super Bowl ads by watching you watch them
A 3-year-old company takes technology from MIT’s Media Lab and applies it to ad testing. But do you like Yetis with your Wheat Thins? [Read more]
CNET News
Super Bowl from the sidelines: Tech readiness is priority No. 1
CBS CMO George Schweitzer discusses how the CBS team prepares for the biggest broadcast event of the year. [Read more]
CNET News
Crave Ep. 107: Madden NFL 13 predicts Super Bowl XLVII
This week on Crave, possible bad news for San Francisco 49ers fans, courtesy of the game Madden. Plus, J.J. Abrams, the musical? [Read more]
CNET News
Social media takes over at the Super Bowl
When the Baltimore Ravens and the San Francisco 49ers meet up in New Orleans, social networks are expected to light up with users talking about great passes, touchdowns and, of course, those Super Bowl commercials.
Computerworld News
How the Super Bowl will reach US submarines, remote outposts
RIM girds for big Super Bowl ad
Get ready for RIM’s first ever Super Bowl commercial. [Read more]
CNET News
Ahead Of Bowl Season, ESPN Teams Up With Twitter To Provide College Football Video Highlights In Stream
As second, third and fourth screens become increasingly popular among sports fans, Twitter has been among those platforms to see a significant increase in sports-related chatter. Social media and Twitter in particular have become popular destinations for fans looking to share their thoughts and engage in conversation during the action.
For the holidays this year, Twitter and ESPN have teamed up to provide college sports fans with the ability to watch highlights from this year’s Bowl games on the go. Beginning today, in anticipation of College Football Bowl Season, ESPN will be delivering instant video highlights to sports fans via Twitter.
TechCrunch
Ford announces first-ever Lincoln Super Bowl commercial
This morning, we reported that Ford had changed the name of Lincoln to the Lincoln Motor Company in an effort to revive its luxury division and set it aside as a unique brand. Now, furthering this goal, the company has announced that a Lincoln advertisement is slated to appear during the 2013 Super Bowl on
Super Bowl internet debut breaks records, disappoints some viewers
Not sure what this says about the state of streaming video online, but while the first live internet stream of the Super Bowl was watched by a record 2.1 million unique viewers, it didn’t receive glowing reviews. The best indicator, though, is that the engagement for the three (plus) hour event was only 39 minutes. We think the folks over at Streaming Media got it right when they called it the Super Bowl Streaming Fail. It was bad enough that only Verizon Wireless customers could watch it on anything other than a laptop, but even those who could see it were left searching for a TV once they saw the quality. Big sports fans who might’ve been checking it out for the additional commentary and camera angles were also left wanting more, as the stream was plagued with lag. This meant that the other angle you were in search of was as much as a minute behind the big screen. Ultimately, we’re sure everyone’s glad the Super Bowl was extended to the smaller screens, but one thing sure seems true, broadcasting an event like this to millions of people is unlikely to ever be replaced by unicast internet streams.
Super Bowl internet debut breaks records, disappoints some viewers originally appeared on Engadget on Thu, 09 Feb 2012 11:11:00 EDT. Please see our terms for use of feeds.
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Engadget
2.1 million football fans streamed the Super Bowl legally says NBC
Federal authorities moved to shut down as many illegal streaming sites as possible ahead of the Super Bowl last weekend. It has become very common over the years for websites to illegally stream the Super Bowl, even Tom Brady did it. The big difference this year is the fans could watch the Super Bowl streaming [...]
SlashGear
Super Bowl, and Its Ads, Set a Tweet Record
The surging social-media response to TV promises to shape future programming and advertising trends.
During Sunday’s Super Bowl, more than 5.4 million people made a total of 12.2 million tweets or other social-media comments about the game—plus nearly another million comments on the advertisements—in the largest-ever such TV-triggered outpouring in the history of social media.
The Super Bowl ads: Tech winners and losers (first half)
Which tech company had the best first half ad in the Super Bowl? Here’s a detailed analysis, written as it happened.
CNET News
Kia offers 5 hours of Adriana Lima for Super Bowl
How many people will prefer watching 5 hours of model Adriana Lima on YouTube moving very, very slowly to the New York Giants defense moving very, very quickly? Or might people do both?
CNET News
New York Giants Web site says they’ve already won Super Bowl
In an interestingly confident mix-up, the New York Giants’ Web site not only announces that the team has already won, but offers winners’ memorabilia for sale.
CNET News
How to watch the Super Bowl on your smartphone
Super Bowl: Where to watch online, and more
As the Giants battle the Patriots on Sunday, viewers have dozens of ways to keep up with the game–by live streaming, watching on cell phones, or subscribing to apps and social-media feeds.
CNET News
Tom Brady: I watched last year’s Super Bowl on illegal site
In a news conference, the New England quarterback mentions that while rehabbing last year in Costa Rica, he watched the big game on an illegal site. Is this the final validation for piracy?
CNET News
Patriots quarterback Tom Brady admits he illegally streamed Super Bowl last year
At Super Bowl XLVI, Tom Brady will pretty much have the best seat in the house. But last year was a bit different – he was in Costa Rica and couldn’t exactly tune in to watch the game on TV. So he did what any good football fan would have done. He watched it on [...]
SlashGear
How to watch the Super Bowl on your smartphone
Sports apps for your smartphone, just in time for the Super Bowl
How to chat with an NFL star during the Super Bowl
Super Bowl XLVI launches free app for game day
Hoping to help fans navigate Indianapolis during Super Bowl Week, the NFL releases the Super Bowl XLVI Guide app for iOS and Android yesterday.
CNET News
Official 2012 Super Bowl XLVI Guide app Hands-on
Both iOS and Android devices will be ready and welcome to watch the Super Bowl live right here in 2012 – just so long as you’ve got a Verizon-based device. While the Super Bowl XLVI Live Feed does have one gigantic button sitting right at the top of all of the main screens here in [...]
SlashGear
Super Bowl Bust: Feds Grab 307 NFL Websites; $4.8M
coondoggie writes “Speaking at a National Football League press conference ahead of this weekend’s Super Bowl, the U.S. Immigration and Customs Enforcement agency said special agents this week seized a total of 307 websites and snatched up 42,692 items of phony Super Bowl-related memorabilia along with other counterfeit items for a total take of more than $ 4.8 million – up from $ 3.72 million last year.”
Read more of this story at Slashdot.
Giants Beat Pats 59 to 41 (in Social Media Super Bowl Buzz)
Why Viewers Could Soon Control Super Bowl Ads
Tweets and other social media comments are about to drive real-time changes in programming.
During this Sunday’s Super Bowl, a record five million viewers are expected to tweet or make other social media comments—not just about the game, but also about the many beer, snack, and car ads that are integral to the annual sports and entertainment ritual.
Will Will Arnett eat Alec Baldwin in Hulu Super Bowl spot?
In a teaser to its new Super Bowl spot, Hulu offers up Will Arnett, a man who seems to echo notions of alien-invaded TV similar to those of Alec Baldwin three years ago. But will Baldwin appear? Or has Arnett done away with him?
CNET News
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