Shame on you, WriteThat.Name. After more than one personal recommendation, not to mention glowing reviews around the web, I finally got around to signing up for WriteThat.Name, a service which automatically updates your Gmail address book with your contacts’ current information, which it pulls from their email signature lines. To be clear, the service is not new – we covered its $ 1.55 million seed round in January. But you know how it goes, things launch, you forget about them for a while, then you find them again thinking, “wow, how did I miss that?!” The service sounded amazing, and in the brief period of time I used it, it worked beautifully. It seemed like one of those under-the-radar must-haves that just make life easier.
But something I came across in the settings concerned me. WriteThat.Name wanted me to pay in order to keep it from spamming my friends? What?