Even though Facebook’s IPO roadshow video was a mostly touchy-feely affair with videos of friends have coffee and babies blowing out candles, there were some new stats tucked away in it.
For the first time, the company gave a look at how it monetizes on a per user basis in different parts the world. There was one chart of most interest.
It shows that Facebook made about $ 9.51 in advertising revenue per user in the U.S. and Canada. Europe was about half that much with $ 4.86 in ad revenue per user. Asia and the rest of the world follow that at $ 1.79 and $ 1.42 per user. What this shows is the revenue trajectory that other more economically developed markets like Western Europe and Japan could get to if Facebook successfully grows there or convinces more regional brand advertisers to come on board.