Kevin Systrom, the CEO of Instagram, earlier this week spelled out a few ways that Instragram might, one day, make revenue through marketing and advertising around its photo-taking, filtering and sharing service, which now has 27 million registered users. But for now, another company is using some of the big buzz around the mobile startup for its own business gain:
Vitrue has launched an Instagram “tab module” for brands to use on their Facebook pages, using Instagram’s API to automatically import a selection of pictures based around a specific tag and create albums. The social media marketing company claims that this is an industry first. But more generally, it is also a sign of how marketeers are trying to incorporate more visual elements into their Facebook campaigns to make them more engaging with users.