By blacking out the default Firefox start page and using social media, Mozilla was able to reach 40 million people with its anti-SOPA/PIPA message. According to a stats wrap-up just posted to the Mozilla blog, 30 million people in the US saw the start page’s call to action, 1.8 million visited its mozilla.org/SOPA information page, and the effort generated 360,000 emails to Senators and congress representatives.
TechCrunch
Mozilla’s Anti-SOPA Message Reached 40 Million People
Posted by Gsurface
on January 19, 2012
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