There are plenty of companies out there that help you monitor social media activity. Awe.sm has been going deeper into what’s really going on, providing a service that lets developers track all the crucial details of sharing activities, and automatically optimize their own services using that data. Having accumulated some 500 clients using its technology — mostly brands and startups of various sizes — the company has just landed a first venture round of funding led by Foundry Group and GRP Partners.
Don’t think of a cute little graph showing your number of retweets or Likes in the past week. Instead, imagine automatically tracking all the specific actions of those retweets, like how they convert into actual sales of the item that your original tweet had mentioned. That’s just one simple example.
Here’s a more specific one. Stock-tracking platform StockTwits has implemented Awe.sm to track how its users react to things like quarterly earnings reports for public companies. Awe.sm can look at any link that contains its tracking code in any tweet or other mention of a company produced by StockTwits users, auto-detecting the link and letting StockTwits track all of the metadata around who is doing sharing and when it happens. StockTwits can then use this data to generate more sophisticated data around reach and engagement for how word spreads out among users, and alter its product accordingly.