Hot music startup Spotify is holding a special event in New York City this morning, where it’s going to unveil what it’s calling a “New Direction” for the service. Spotify hasn’t given any details on what to expect, but it obviously considers it to be a very big deal — enough so that it’s invited dozens of reporters to attend.
Several reports indicate that Spotify will be launching a new platform for third party developers, who will be able to integrate Spotify’s large catalog of music into new applications.
As seems to be Spotify’s style, the event has unusually high production values: waiters are handing out espressos and bite-sized breakfast foods that I’ve never heard of (but are quite delicious). The company has a custom backdrop for the stage featuring music-themed illustrations. And there are over a dozen flat-panel televisions lining the walls, which I suspect will be used to showcase third-party apps later on in the event.