Even though not all of these publicly traded (or soon to be publicly traded) companies make games, all are exploiting their popularity. Two of them, Zynga and Apple, are relatively new players in the games industry, but both have benefited immensely from the surging demand for casual games, which can be played in spare moments on a smart phone or a social-networking website. The other companies have track records in the mature, though still lucrative, market for complex, “hard-core” games typically played on consoles and personal computers. But now they are adjusting their strategies to take mobile and social gaming into account.
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